AI-Powered Branding Assistant
Build a brand
customers remember.
Answer a few questions and Brand Toolkit analyzes your logo, builds your color system, and generates a complete brand identity — from first impression to full brand report.
Before We Begin
What is branding, really?
A quick primer before you start — swipe through, or jump straight to Get Started.
The Process
From first impression to complete brand system
Guided onboarding, AI analysis at every stage, and a full brand report at the end — here's the journey.
Tell us about your business
Share your business name, industry, and country, plus a brief description of what you do. Tell us if you're a new business or an existing one, and which companies you admire or compete with.
Analyze your logo
Upload your logo — or skip it. Our AI scores it for visual quality, memorability, simplicity, and scalability, then compares it against your industry's design standards.
Drop your logo here (optional)
Your logo contains too many fine details and may not scale well on mobile devices.
Build your color system
Get palettes generated from your industry, country, and competitors — or pick your own colors with zero restrictions. If your choices break from industry norms, we'll flag it and offer remixed alternatives. The final call is always yours.
These colors are uncommon within your industry. They may help you stand out, but could affect customer expectations.
Shape your brand identity
Tell us your vision, mission, and goals through simple card prompts. Our AI turns them into a brand archetype, personality, voice, and a written identity you can confirm or regenerate until it feels right.
What future are you trying to create?
"Make clean energy accessible to every household."
"Your brand is an innovative, trustworthy technology company transforming agriculture through intelligent automation."
Know where you stand
Existing businesses get a SWOT built from reviews, sentiment, and marketing-standard evaluation. Everyone defines their values — or gets AI-suggested ones — plus what makes them different, scored as a differentiation rating.
Strengths
Strong customer service
Weaknesses
Weak online visibility
Opportunities
Expand into new markets
Threats
Strong competitors
Get your consistency score & full report
See how sustainable your brand system is over time, then walk away with one complete, shareable brand report — identity, colors, logo evaluation, SWOT, and recommendations, all in one place.
Your branding system is highly sustainable and can remain relevant for 5–10 years with minor updates.
Your Complete Brand Report
- Brand Identity & Personality
- Vision, Mission & Goals
- Color Palette
- Logo Evaluation
- SWOT Analysis
- Recommendations
Built For Every Industry
Choose your category — or make your own
Every brand journey starts by picking a category. Don't see yours? Add your own — you're never boxed in.
Our Identity
One mark, built for every context
Two shapes, one system — a ring for focus, a hex for precision. Together, a toolkit.
Full color — the default, for everyday light backgrounds.
The same system also lives as an app icon, favicon, and social avatar.
Our Brand Palette
Color system
The palette behind the mark. Click a swatch to copy its hex code.
Coming Soon
Brand Toolkit is going mobile.
We're building an AI-powered app for iOS and Android, so you can create, evaluate, and manage your brand identity from anywhere.
Start building your brand.
Guided onboarding, AI-generated identity, and a complete brand report — no design experience required.
Get Started